Project Overview
This project covered a complete brand refresh and website overhaul. We rebranded and redesigned the website to align with the association’s identity. The goal was to create a modern, user-friendly platform with improved aesthetics, functionality, and engagement. It included redesigning the logo, updating brand colors and typography, and refining the overall visual identity. The result was a visually cohesive brand and an optimized digital experience.
Scope
Branding:
- Refreshed visual identity, including a redesigned logo, updated typography, and cohesive color scheme..
- Created a consistent branding system for both digital and print materials..
- Delivered brand guidelines to ensure future consistency across all platforms…
UI/UX Design and Web Design
- Created wire-frames and interactive prototypes for an intuitive user experience.
- Focused on optimizing ease of navigation and interaction for all users..
- Designed with mobile-first principles to ensure seamless usability across devices.
- Developed a modern, fully responsive website to enhance accessibility and performance.
- Streamlined site structure for improved navigation and faster load times.
- Ensured cross-browser compatibility and optimal display on various screen sizes.
Pain Point
The project faced challenges with outdated branding, a disjointed user experience, and an inefficient website design. The branding no longer aligned with the company’s vision, creating confusion for the audience. The website had complex navigation, slow load times, and was not mobile-optimized, leading to user frustration. Inconsistent visuals and messaging further weakened the brand’s presence, resulting in low engagement, high bounce rates, and missed conversion opportunities.
Branding
Colour
For the branding, we focused on developing a refreshed visual identity that resonates with the company’s modern vision. The new color palette features:
- Shade of Red (#C9161f) – This color is described as a vibrant, slightly muted red, and it is 99% similar to Fire Axe Red.
- Shade of Red-Orange (#DB646A) – In color psychology, this type of color can evoke feelings of energy, warmth, and excitement, but the muted tone might make it appear more sophisticated and less overwhelming than a bright red.
- Dim Gray or Granite Gray (#666666) – This color is a mid-tone gray, a neutral shade that is often used as a background or accent color in design
- Dark Gray (#111111) – It can evoke feelings of power, mystery, and elegance, and is sometimes used to create a sense of intimidation or authority in design.
- Light Cyan or Pale Cyan (#DFEFFF) – It is a light, cool color with a slight bluish tint
- Light Gray (#D0D0D0) – It’s a subtle, neutral shade often associated with calmness, balance, and sophistication..
This combination of colors creates a cohesive, modern look that is both professional and inviting, supporting the company’s refreshed identity across all digital and print platforms.
Typography
Carefully selected a font that complement the brand’s personality while ensuring clarity and accessibility.
UI/UX Design and Web Design
UI/UX Design
The UI/UX design focused on creating an intuitive, user-centered experience. By crafting wire-frames and prototypes, we ensured smooth navigation and ease of use across all devices. The mobile-first design prioritizes fast load times, clear calls to action, and seamless interaction, enhancing user satisfaction and engagement.
Web Design
The website redesign delivers a modern, responsive platform optimized for speed and performance. The clean, intuitive layout improves navigation and accessibility, while mobile responsiveness ensures a smooth experience on any device. The design aligns with the new brand identity, creating a cohesive and engaging online presence.
