Project Overview




The Kenya Society of Engineers (KSE) is the professional organization that regulates the activities of all Engineers in Kenya.
The goal of this project is to redesign the website and refresh the branding for KSE. The new design will aim to enhance the user experience, improve functionality, and align with the association’s evolving brand identity. This will result in a modern, user-friendly digital presence that reflects our values, engages our audience, and supports business growth.
Scope
Website Redesign:
- A complete overhaul of the current website to create a visually appealing and intuitive user interface.
- Mobile-responsive design ensuring optimal performance on all devices.
- Streamlined navigation and improved site architecture for better user flow.
Brand Guide:
- Development of a new visual identity, including color palette and typography
- Consistent branding across all digital platforms, aligning with the company’s mission and target audience.
- Updated brand guidelines to ensure coherence across marketing materials, both online and offline.


Pain Point
Outdated Design & Branding: The website’s visual identity and branding elements feel outdated and do not align with modern design trends or user expectations.
Poor User Experience (UX): Navigation is confusing, making it difficult for visitors to find relevant information quickly.
Branding
Colour
Our brand identity is built on a bold and modern two-color palette that reflects professionalism, trust, and energy. Each color plays a distinct role in shaping our visual identity
Primary Color – Deep Blue (#19387C)
A strong, sophisticated shade that conveys trust, reliability, and professionalism. It serves as the foundation of our brand, reinforcing stability and confidence.
Accent Color – Vibrant Yellow (#FFCF2F)
A dynamic and energetic hue that adds warmth, creativity, and approachability. This color is strategically used to highlight key elements, such as calls to action and interactive components.

Typograghy
Carefully selected a font that complement the brand’s personality while ensuring clarity and accessibility.

UI/UX Design and Web Design

UI/UX Design
The new design focuses on intuitive navigation, clean layouts, and a modern aesthetic that enhances usability
User-Centric Navigation
A streamlined structure that makes it easy for visitors to find information effortlessly.
Responsive & Accessible
Optimized for all devices, ensuring a seamless experience across desktops, tablets, and smartphones.
Engaging Visuals & Typography
A balanced mix of bold, professional styling with clear, legible fonts for enhanced readability.
Web Design
Our website redesign focuses on creating a visually appealing, functional, and high-performing digital experience that aligns with our brand identity. The new design is built with usability, aesthetics, and engagement in mind, ensuring that visitors can navigate effortlessly while enjoying a seamless experience.
High-Performance Optimization
Faster load times, smooth animations, and lightweight code for a seamless browsing experience.
SEO-Optimized Structure
Built with best practices in mind to enhance search engine rankings and improve discoverability.