Project Overview
This project covered a complete brand refresh and website overhaul. We rebranded and redesigned the website to align with the association’s identity. The goal was to create a modern, user-friendly platform with improved aesthetics, functionality, and engagement. It included redesigning the logo, updating brand colors and typography, and refining the overall visual identity. The result was a visually cohesive brand and an optimized digital experience.
Scope
Branding:
- Refreshed visual identity, including a redesigned logo, updated typography, and cohesive color scheme..
- Created a consistent branding system for both digital and print materials..
- Delivered brand guidelines to ensure future consistency across all platforms…
UI/UX Design and Web Design
- Created wire-frames and interactive prototypes for an intuitive user experience.
- Focused on optimizing ease of navigation and interaction for all users..
- Designed with mobile-first principles to ensure seamless usability across devices.
- Developed a modern, fully responsive website to enhance accessibility and performance.
- Streamlined site structure for improved navigation and faster load times.
- Ensured cross-browser compatibility and optimal display on various screen sizes.
Pain Point
The project faced challenges with outdated branding, a disjointed user experience, and an inefficient website design. The branding no longer aligned with the company’s vision, creating confusion for the audience. The website had complex navigation, slow load times, and was not mobile-optimized, leading to user frustration. Inconsistent visuals and messaging further weakened the brand’s presence, resulting in low engagement, high bounce rates, and missed conversion opportunities.
Branding
Colour
For the branding, we focused on developing a refreshed visual identity that resonates with the company’s modern vision. The new color palette features:
- Dark Midnight Blue (#003366) – It’s a bold and captivating color, perfect for creating a dramatic and impactful space.
- Safety Orange (#FF6600) – A vibrant and refreshing accent color, symbolizing innovation and growth, sometime associated with creativity and independence.
- Dim Gray or Granite Gray (#666666) – This color is a mid-tone gray, a neutral shade that is often used as a background or accent color in design
- White smoke (#F5F5F5) – slightly gray shade of off white
- Light Cyan or Pale Cyan (#DFEFFF) – It is a light, cool color with a slight bluish tint
- pale peach, light apricot, or even a soft salmon(#ffe0cc) – It’s a warm, delicate color that can evoke feelings of optimism and creativity.
This combination of colors creates a cohesive, modern look that is both professional and inviting, supporting the company’s refreshed identity across all digital and print platforms.
Typography
Carefully selected a font that complement the brand’s personality while ensuring clarity and accessibility.
UI/UX Design and Web Design
UI/UX Design
The UI/UX design focused on creating an intuitive, user-centered experience. By crafting wire-frames and prototypes, we ensured smooth navigation and ease of use across all devices. The mobile-first design prioritizes fast load times, clear calls to action, and seamless interaction, enhancing user satisfaction and engagement.
Web Design
The website redesign delivers a modern, responsive platform optimized for speed and performance. The clean, intuitive layout improves navigation and accessibility, while mobile responsiveness ensures a smooth experience on any device. The design aligns with the new brand identity, creating a cohesive and engaging online presence.
